Remember that kid in high school that tried too be hard to be cool? The trying too hard totally short-circuits whatever latent coolness, if any, that may have been there.
There's this thing now where churches try to be cool for coolness' sake, it seems. Sometimes words like authentic or relevant are used. (Note: Any time anything has to point out that it is relevant or authentic, it is by definition neither. For example, doctors are both relevant and authentic, but you never saw one advertising himself or herself as such. If you have to say it, it's not true.)
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